FuF is built on the same methodology that made the world's top salespeople great — SPIN, Challenger, Gap Selling — and runs quietly in your pocket, every single day.
Every CRM ever built was designed for the manager who needs a report — not for you. FuF starts with the salesperson. We asked what a top performer needs at 8am. The answer was never a better spreadsheet. It was rhythm. Consistency. A buddy that keeps you sharp on the days you don't feel it.
"Sales is a craft. Every craft deserves a coach that grows with you."
From the Rhythm Score to Pipeline Zero to the AI that learns your sales DNA.
Open FuF every morning, prepare before every call, log after every call. That's it. Step 01 is live in 1.0. Steps 02 and 03 ship in Q2 2026.
FuF was born from a simple frustration: every tool built for sales was designed for the manager who needs a report — not for the person who actually picks up the phone. Our team of salespeople, developers and designers built FuF to change that. Not for the dashboard. For the deal.
All designed to make the human better — not replace them. Hover to see the methodology behind each feature.
Your daily sales-readiness from 0–100. Calibrated on your own patterns — not an industry average. Know when to push and when to recover.
Fanatical Prospecting principleThree prioritised actions every morning. No noise, no overwhelm. The discipline of the world's best salespeople — built into your daily routine.
SPIN + Gap Selling priority logicYour personal SPIN briefing before every call. Last status, open gaps, recommended opener. Walk in prepared — in 10 seconds.
SPIN Selling methodologySpeak 30 seconds after every call. FuF transcribes, extracts next steps and creates the follow-up automatically. Less admin. More selling.
Fanatical Prospecting follow-up systemA Challenger-style pitch for every client — built from your conversations. A real argument for change, tailored to their specific gap.
Challenger Sale methodologyAfter 90 days, FuF knows your Sales DNA. "You close 3× more on Tuesdays." Your personal selling pattern, decoded and actionable.
Behavioural intelligenceCustomer management, follow-up planning, AI chat and Rhythm Score v1.
Pipeline Zero. Pre-Call Intel. Deal Story AI. Voice Logging. Gamification.
WhatsApp, LinkedIn, Win/Loss analysis, Team mode.
FuF Brain. FuF Agent. FuF Academy.
Free to download. No credit card required. Works on iPhone and iPad.
Download on App StoreAvailable for all Android devices. Free, works immediately.
Download on Google PlayNo tricks. No hidden fees. Start free and upgrade when FuF has proven itself to you personally.
Yes, completely free for up to 15 customers. No credit card required. Upgrade to Professional (€15/mo) or Sales Master (€22/mo) when ready — or earn credits in-app to unlock features for free.
Absolutely. Your customer data is encrypted and never shared with third parties. FuF does not sell your data. We are registered in the Netherlands (KvK 78339235) and comply fully with GDPR.
Customer management and notes work offline. AI Chat and the AI features shipping in Q2 2026 (Pipeline Zero, Pre-Call Intel, Voice Logging, Deal Story AI) require an internet connection to process.
Yes, anytime via the App Store or Google Play. No contracts, no cancellation fees. You keep access until the end of your billing period.
Your personal daily sales-readiness score from 0–100, calculated on your own activity and consistency — not an industry average. The longer your streak, the more accurate and personal it becomes.
Not yet. CRM integrations (Salesforce, HubSpot) are planned for FuF 2.5 in Q3–Q4 2026. Right now FuF works as a standalone tool that replaces the admin overhead of a traditional CRM.
Every feature is grounded in proven methodology: SPIN Selling (Rackham), The Challenger Sale (Dixon & Adamson), Gap Selling (Keenan), Fanatical Prospecting (Blount), and Never Split the Difference (Voss). The frameworks behind the world's top salespeople.
FuF is in its early days. Your feedback directly shapes the product. We read every message.
The methodology is proven. The tool is live.
The only question is whether you use it.
Based on SPIN Selling · The Challenger Sale · Gap Selling · Never Split the Difference · Fanatical Prospecting